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Lifeboat's Blog
Black Friday & Cyber Monday - Is Your Store Ready? 21 Sep 2021 #marketing #education

Are you ready for Black Friday & Cyber Monday? Friday 26th November is quickly approaching! In this post, we go over 10 tips to maximise sales on Black Friday.

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Combating the rise in ad costs 30 Aug 2021 #marketing

Ad costs are skyrocketing. An alternative needs to be found, and we might just have the solution. Read till the end for the solution.

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Retargeting - A consistent way of getting qualified leads and increase brand awarness 23 Aug 2021 #marketing #education

Retargeting is by far the most powerful digital marketing technique of 2021. In this article, we address, the how, why, and when to use retargeting.

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What makes the perfect E-commerce Design? 21 Aug 2021 #education #marketing #design

What makes up the perfect online shop design? How to validate the perfect design? A deep dive into the perfect online shop design.

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3D Models in E-commerce 21 Aug 2021 #education #marketing

Amazon, Google, and Apple product launches feature 3D models. Why is that? Are 3D Models going to be the norm in all product listings?

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How to get more eyeballs on your Facebook posts 10 Aug 2021 #education #marketing

What makes a great Facebook post? How to get as many post views as possible? We'll deep dive into what we do to get a 10x distribution score.

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8 Most important KPIs for e-commerce store owners 25 Jun 2021 #education #marketing

The 8 KPIs every e-commerce store owner should be monitoring, and improving on constantly.

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What is brand image and why does it matter? 25 Jun 2021 #education #marketing

Ever heard of Google, Pepsi... These are all brands one can get behind because of their excellent image. So why is it important for an e-commerce site?

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What is a marketing funnel and how does it work? 25 Jun 2021 #marketing #education

What is a marketing funnel work? Does it have an impact on online sales? Does an e-commerce site need one?

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Should you create an online community for your brand? 25 Jun 2021 #marketing #education

Does an online community have such a massive impact on your e-commerce sales? How does it generate recurring online revenue?

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