The main reason you create an online shop is to generate sales... duh.
But it's equally important to understand how sales are evolving, where are they coming from, as to optimize your online shop accordingly.
Before we explore the features offered by Lifeboat and how to make to most of them, we need to understand the order flow.
Every time you log in to your Lifeboat admin interface you're taken to the orders dashboard. Here the system gives us a high-level overview of what is happening with our online shop.
This list by default is filtered to show orders that are in step 3.
Paid but not fulfilled.
You can filter the orders that are shown to;
Find potential improvements in your checkout process
Identify orders that need to be fulfilled
Track orders that are out for delivery
Lifeboat offers a few payment options, with the most popular being;
These can be configured through the Lifeboat interface.
Delivery Zones allow you to specify where your items can be shipped/delivered to and if any charges should apply for delivering to that location. This is mostly useful if you're paying for delivery based on distance, or want to restrict sales to certain countries or regions.
Shipping classes allow you to group items to specify where they can be shipped/delivered to and how much the customer should pay for the selected service.
Each shipping class can also have multiple providers for example; DHL & UPS. Different charges can also be applied for each provider.
If a shipping class can only be used at a particular time, for example, if you're delivering food. It can be restricted through the Shipping Time Restrictions, available in the Shipping Class options.
The stock item is not committed to anyone unless it's paid for. Once the order is paid, the appropriate stock amounts are deducted to reflect the sale.
Requires Google Analytics Integration
Lifeboat sends a multitude of signals to generate in-depth analytics about what is happening with your online store.
The customer database sits in your Lifeboat dashboard to view and modify, however, the system takes it a step further. If you enable the Mailchimp integration or other CRM options, the customer data is automatically synced to that database, to perform follow-ups, gather feedback, etc.