2020 has been a roller-coaster of a year in many ways, but undeniably opened the flood gates for online sales, with the average consumer doubling their checkout total compared to 2019. This trend is forecasted to increase in the coming months, as more and more people start easing their financial barriers.
Today we’ll share with you 5 things you can do to maximise sales in 2021.
1. High Quality Images / Videos & Descriptions
As the saying goes “A picture tells a thousands words”, and with the busy lifestyles we live today, no one has time to contact you directly for clarifications or questions. Having high quality images & descriptions will drastically reduce the need for clarifications and in-turn increase sales.
2. Clear prices
More than 80% of consumers will leave your site within the first 3 seconds if they don’t see price information. Don’t fall for the “pm me for price” trap. It doesn’t work and gives your store a really bad reputation.
3. Testimonials / Reviews
One of the main reasons why big e-commerce sites, such as Amazon are killing it in online sales is because people are constantly talking about it. Start this trend with your family, close friends and loyal customers, ask for a quick shoutout on social media whenever they buy your products, and start seeing sales increase without spending any money in marketing.
4. Create engaging content
There is still value in high quality marketing material, however the biggest influx of sales will come from “organic” engaging content. Do you sell cool t-shirts for kids? Ask your kids, nephews or close friends to do a quick TikTok wearing your products. Do you sell car parts? Ask your friends to post a quick shout out on Facebook of how your product improved their car…
5. Exceed expectations in customer care
As you might have noticed by now, the biggest sales driver will continue to be “word of mouth”, and nowadays it’s easier then ever to share a negative review. It is equally easily to share a positive review, so can you offer same day delivery? Can you reply to enquiries in less than an hour? Can you provide better return policies than your competitors? All these things will help you grow your social presence and inevitably increase sales.
