Why is Instagram an effective sales channel?

If you want to grow organic reach and increase sales, then it’s a good idea to use Instagram as an effective sales channel.

If you’re a small business owner, you always want to grow your business and reach as many clients as possible. Every e-commerce website owner is looking to expand their reach and generate more profits. If you want to do that, then it’s a good idea to use Instagram as an effective sales channel. Not only does Instagram have hundreds of millions of users, but it also brings a lot of exposure to audiences that love shopping online and who are always looking for new products to buy.


Instagram users are tech-savvy and smart

Around 30% of the internet users in the US have an Instagram account, and the numbers are growing. The thing to note about Instagram users is that they are tech-savvy and they do know how to use the internet very well. Most of them use the app from mobile, and they do want to access convenience and ease of use from any e-commerce website. You don’t have to educate them, they know how to interact with your website and how to use it, leave reviews, etc. All you need is to share information about your products/services, and people will start buying from you.


Many of your competitors are already on Instagram

More than 70% of the Interbrand top 100 brands are on Instagram. And the chances are your competitors are there too. This is a great sales channel since the purchase process is very simple and convenient. That’s why you have great conversion and engagement rates. If you don’t have an Instagram account, then you are missing out.


The king of mobile social media

Yes, most people use Instagram from their smartphone. That means they can enter the app at any time, no matter where they are. Since many prospects are already on the platform, it just makes sense to start using this platform as a way to present your offers. Add some sales/coupons to sweeten the deal, and your small business can bring in plenty of profit.

Instagram Usage Statistics


You don’t have to spend a lot of money on advertising

Sure, there is an advertising system for Instagram, but if you post often, people will spread the word and that alone can make it well worth it. With that in mind, it will take a bit of a trial and error to make it work. We recommend avoiding rushing it. Set up your own Instagram account, post regularly, and you will start steady traffic and even repeat clients.


High engagement rates

Since Instagram is image-based, the engagement rates are a lot higher when compared to text posts. When you have a higher engagement rate, that usually translates into better brand awareness and more sales. This is exactly the thing that you want to take into consideration if you want more sales.


If you’re looking to grow your small business, then it’s a good idea to use Instagram regularly. On top of that, with a platform like Lifeboat, you can easily get seamless integration between your e-commerce website and Instagram. You can finally create your e-commerce website with Lifeboat’s help, set it up appropriately, and then also grow an Instagram audience for extra exposure and growth. Try it out today, and harness the true power of social media so you can get more sales and profits!

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