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EU Consumer Law exists to safeguard EU consumers, what should you do about it as a merchant?

Privacy Policies, GDPR, Cookie policies, refund policy, return policy... the list is endless. How do you comply with all these laws?

Some of the most commonly used online marketing jargon, with some practical examples to grow your business.

Our society is definitely changing, how do we adapt our marketing strategies to capitalise on new trends?

A typical tutorial will have upwards of 1000% more organic reach than the vast majority of typical ads. Why?

Stop running generic ads that everyone ignores. In this post, we'll share with you some of the tricks the best marketers use to achieve record sales.

The January Sale is something many look forward to, but with slimmer margins, many find it difficult to make ends meet.

Discover the 5 most common mistakes made by online retailers and how Lifeboat helps you prevent them.