Mailchimp Integration

Wouldn't it be great to be able to have a list of email addresses of all of your customers, without having the need to manually write it yourself? That's where the Mailchimp integration comes in. Through this integration, all your customers' email addresses are safely stored away in Mailchimp, which can be later used to contact these customers.



To set up the Mailchimp integration you will need an account on mailchimp.com


Fields for the integration from Mailchimp

To integrate Mailchimp, we'll need to get some information from Mailchimp.
Keep this information noted down as we'll need it in the setup process.




The API key is what allows Lifeboat to communicate with Mailchimp. To get this:

  1. Login to your Mailchimp account
  2. Click on your profile image
  3. Click on Account
  4. From the top menu expand the menu labeled Extras
  5. Click on API Keys
  6. Click on Create a Key
  7. Copy the field labeled API Key
    Save this for the setup process



Server Prefix

The server prefix is a special attribute Mailchimp uses to know how to handle your data. To get this:

  1. Login to your Mailchimp account
  2. Check the URL you are on, for example: https://us18.admin.mailchimp.com/
  3. The server prefix is the bit between https and admin.mailchimp...
    In this example, the server prefix would be: us18
    Save this for the setup process



List ID

The List ID is the programmatic name of your audience (contact list). To get this:

  1. Login to your Mailchimp account
  2. Click on Audience from the left menu
  3. Expand the menu labeled Manage Audience
  4. Click on Settings
  5. Click on Audience name and defaults
  6. The Audience ID is shown on the right-hand side in the section labeled Audience ID
    Save this for the setup process


Setting up the Integration

Mailchimp Integration

  1. Open Lifeboat Admin > Integrations
  2. Click Configure in the Mailchimp card
  3. Check the box labeled Enable
  4. In the field labeled API Key enter your API key (How to get the API Key)
  5. In the field labeled Server Prefix enter your server prefix (How to get the server prefix)
  6. In the field labeled List ID enter the list id (How to get the list ID)
  7. Click Save


Additional Notes

This integration by default limits you to only send transactional emails out of the synced contact to be GDPR compliant. If you'd like to send marketing emails you need to acquire consent from your audience to do so. To do this we suggest sending an automated email every time a person is added to your list, asking for consent. Once consent is given you may send marketing emails.

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